Write image alt text that helps shoppers
Checklist and templates to remove ambiguity from product photos — includes a concrete example and a one-page audit you can run with VoiceOver or NVDA to confirm shoppers see the right product and variant.
Articles
Practical guides for people running online shops. Browse WooCommerce or Search & AI, or use the search icon above for a specific question.
How to create useful shop images with ChatGPT and other AI tools
Brief AI shop images for the page they need to fit. Includes a six-line prompt recipe, tool recommendations and a real banner revision.
WooCommerce variations are hard to choose: fix option names and defaults
Make WooCommerce variation choices easier to understand. Fix vague option names, use defaults carefully and test what reaches the cart.
Your WooCommerce search returns nothing: test the words customers use
Test five products with fifteen real-world searches. Find missing products, fix customer-language gaps and decide whether your search needs better configuration or a better tool.
WooCommerce shipping costs appear too late: show a useful estimate before checkout
Show customers a useful delivery cost before checkout. Choose the right promise, enable the cart calculator and test ordinary, free-shipping, bulky and international baskets.
Your WooCommerce enquiry email isn’t arriving: trace one message from form to inbox
Trace one test enquiry from the form to the receiving mailbox. Find the failing step, check sender settings and give support a message they can investigate.
How to use ChatGPT with WooCommerce: 5 useful jobs you can do today
Give ChatGPT a useful job: sharpen product copy, catch variant contradictions, answer buying questions and check your catalogue. Five practical workflows with prompts you can copy.
Your new website has impressions but almost no clicks: what to check first
One extra click can produce a heroic percentage increase. Check the actual counts, the searches behind them and whether your important pages are indexed. Then fix a problem you can point to.
AI search readiness: what small shops should check first
Before buying an AI visibility service, fix the product information a customer needs. Start with one valuable page, close the gaps and ask what any readiness score actually measures.