If filters create many parameterised URLs (color=red&size=m), decide which combinations genuinely add user value, then apply canonicalisation, non‑crawlable links or cautious robots rules. Verify the result by inspecting filtered pages and a small crawl sample.
If Merchant Center shows feed errors or disapprovals, start by exporting Diagnostics and matching each error to a WooCommerce product. Fix the feed mapping or product fields, resubmit, and repeat until the Diagnostics report clears.
Run the Rich Results Test and Search Console’s URL Inspection (live test) to confirm your product page is eligible and fetchable, map exact errors to the Product spec, and re-test after fixes.
Use a short JSON-LD Product block that maps your WooCommerce fields (title, price, sku, images, stock, brand) to schema.org properties. Check the page source and Google’s tools to confirm and fix omissions.
Turn repeated buying questions into clear, checked answers. See a worked example, sensible placement and the current limits of FAQ search markup.
Follow one real buying journey before buying more traffic: check the landing promise, product information, delivery, cart and checkout.
Test a WordPress backup through your host’s staging route, isolate payments and email, and check that the restored shop can complete a safe test order.
Use a small approved facts sheet, a simple ChatGPT prompt and a claim-by-claim check to write product descriptions customers can trust.
Don’t delete a plugin on impulse. Inventory what it exposes (shortcodes, blocks, CPTs, widgets, scheduled jobs and external connections), test removal on a staging clone and verify a restoreable backup before touching production.